Aldi has taken another step towards reducing plastic waste by expanding its loose produce range through a new trial.
The discount supermarket is now offering even more fruit and vegetables without plastic packaging as part of its ongoing sustainability efforts.
The trial will see selected stores in the North East offering an extended variety of loose produce, including popular items such as carrots, parsnips, and sweet potatoes. The aim is to determine customer response and evaluate how such measures could be expanded across the country.
If rolled out nationwide, Aldi believe the initiative could see the removal of around 445 tonnes of packaging each year.
Luke Emery, national sustainability director at Aldi, said: “We are constantly looking for new ways to reduce unnecessary packaging and this trial is another example of the significant steps we’re taking in this area.
“By trialling these packaging-free produce lines, we hope this encourages customers to make more environmentally friendly choices when shopping in store. By helping shoppers to buy only what they need, we’re not just reducing packaging, but helping to cut food waste too.”
Catherine David, director of behaviour change and business programmes at WRAP, added: “WRAP’s ambition is for 50 per cent of uncut fruit and veg to be sold loose by the end of 2030, so It’s fantastic to see Aldi selling more loose produce.
“A household of four throws away on average £1,000 of food each year, costing the planet’s precious resources, and people’s pockets. By selling more items loose, people will be able to buy only what they need, save money and cut the use of single use packaging - a real win-win-win.”
If successful, this trial could pave the way for further reductions in plastic packaging across Aldi stores nationwide, contributing towards a more eco-conscious shopping experience for consumers.
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