Angus Soft Fruits Unveils Art-Inspired Raspberry Masterpieces

Angus Soft Fruits, a prominent breeder and producer of AVA™ varieties, has proudly announced the release of two ground-breaking raspberry varieties: AVA™ Monet and AVA™ Dali.

The new varieties, meticulously developed over years, represent a significant advancement in raspberry cultivation, offering unparalleled quality, yield, and sustainability.

John Gray, Managing Director of Angus Soft Fruits, expressed enthusiasm for the new varieties, noting their suitability for both domestic and international farms. "AVA™ Monet and AVA™ Dali are fantastic varieties that deliver great tasting, consistently sweet berries with excellent shelf life," Gray stated.

Lucy Wilkins, Breeding Programme Director, highlighted the challenges faced by raspberry growers and how these new varieties offer solutions. "These varieties provide higher yields while meeting high-quality standards, offering additional market opportunities for our growers," Wilkins explained. "Retailers will benefit from selling these exceptional raspberries, giving consumers a delightful treat."

To celebrate the launch, renowned food artist Prudence Staite created edible masterpieces using AVA™ Monet and AVA™ Dali raspberries. Staite recreated iconic artworks, such as Dali’s "Persistence of Memory" and Monet’s "Houses of Parliament," using the vibrant raspberries transformed into jams, purees, and coulis. Staite praised the raspberries' delicious flavour and vibrant colours, perfect for both art and consumption.

Currently, Angus Soft Fruits is conducting trials across Europe and Northern Africa, aiming for year-round production of AVA™ Monet and AVA™ Dali. Additionally, promising results from organic trials suggest further potential for these innovative varieties.

This development marks a new era in raspberry cultivation, enhancing sustainability and economic benefits for growers, retailers, and consumers alike. The introduction of AVA™ Monet and AVA™ Dali underscores Angus Soft Fruits' commitment to innovation and excellence in the soft fruit industry.

For more detailed information, you can visit the Angus Soft Fruits website.