Fresh Forward, an innovative leader in strawberry breeding, proudly announces the launch of its latest premium strawberry variety, Bachata.
Known for its exceptional flavour, vibrant appearance, and unmatched quality, Bachata is set to redefine the premium strawberry market, joining the ranks of Fresh Forward's celebrated varieties like Fandango and Calinda.
This new premium variety will be marketed through four accomplished Berry Marketing Groups: Angus Soft Fruits, Keelings, Frutania, and Special Fruit. This integrated supply chain will ensure Bachata is positioned as a premium-tier offering, reaching discerning customers across key markets.
The Collective is committed to significantly increasing Bachata volumes over the next five years, aligning with its vision to elevate the standard of premium strawberries worldwide.
Collaboration and Value Creation
The objective of the Bachata Berry Collective is clear: to organize the integrated supply chain among the four partners, ensuring collaboration and synergy with growers to create value through the entire supply chain.
By fostering strong partnerships and leveraging combined expertise, the Collective aims to firmly position Bachata as a standout premium variety in the market.
A Visionary Approach to Premium Berries
The Bachata Berry Collective unites expertise in berry production, marketing, and distribution, ensuring that Bachata strawberries are consistently delivered with top-tier quality and care.
The Collective’s partners are thrilled to collaborate on this ambitious endeavour:
Angus Soft Fruits: “We are delighted to be part of the Bachata Berry Collective. Bachata represents everything we strive for in premium berries—superior flavour, appearance, and quality. We look forward to bringing this exceptional variety to our customers,” said David Cuthbert, Procurement & Development Director of Angus Soft Fruits.
Keelings: “At Keelings we are passionate about bringing the most premium berries to our consumers, the Bachata strawberry is the perfect addition to this range. We are delighted to be part of this collective effort to bring such an outstanding berry to market.” Maurice O’Sullivan, Group Procurement Director of Keelings.
Frutania: “Frutania is thrilled to join the Bachata Berry Collective and contribute to the success of this remarkable strawberry variety. Bachata has all the hallmarks of a premium berry, and we are confident it will captivate consumers across our markets, and that this variety will represent a real added value to all members of the supply chain.” remarked Markus Schneider, CEO of Frutania.
Special Fruit: “Special Fruit is proud to join the Bachata Berry Collective and to introduce Bachata, a premium strawberry that perfectly complements our commitment to quality, innovation, and exceptional taste. We are eager to bring this outstanding variety to consumers while creating value for our retail partners and growers.” said Elke Vaes, Head of Sales & Marketing of Special Fruit NV.
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