Mission Produce Inc. has expanded its diversified sourcing strategy to offer a consistent, year-round supply of ripe avocados and mangoes to the UK and European markets.
Over the past year, Mission Produce has enhanced its global sourcing network to meet the growing worldwide demand for these popular fruits.
“The European and UK markets present exciting opportunities for the growth of the avocado and mango categories — and Mission Produce is the go-to for dependable supply all year round,” said Paul Frowde, managing director, Mission Produce Europe and UK. “Around a third of global avocado imports went to Europe and the UK last year, and those imports continue to rise. So, we’re investing in our diversified sourcing strategy and our relationships with leading growers across the globe to stay ahead of demand and drive the consumption of avocados and mangoes in international markets.”
Mission’s diversified sourcing network spans more than 20 countries of origin and over 5,700 hectares of vertical integration, enabling the company to deliver reliable supply and maintain quality control from field to fork.
“In addition to our year-round supply, we’re boosting consumption by introducing a new standard of ripe avocados and mangoes. Consumers want fruit that’s ready to eat, and Mission Produce understands precisely how to achieve perfect ripeness. We’re focused on consistent quality to ensure a positive experience with our World’s Finest Avocados and World’s Finest Mangoes,” said Frowde.
As the Masters in the Art of Ripening, Mission Produce utilises state-of-the-art technology, scientific ripening methods, and a top-tier team of ripening experts to ensure the fruit meets each customer’s specific requirements.
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