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Regulatory Shake-Up Sparks Boom for UK’s Independent Plant Traders

  • Writer: Sarah-Jayne Gratton
    Sarah-Jayne Gratton
  • 3 days ago
  • 2 min read

Independent plant traders across the UK are experiencing a notable upswing in business, capitalising on evolving consumer preferences and recent regulatory adjustments.


Vick Ind of Individual Plants Nursery in County Waterford, Ireland. Photograph: Patrick Browne/Business Post
Vick Ind of Individual Plants Nursery in County Waterford, Ireland. Photograph: Patrick Browne/Business Post

This shift, as reported in Horticulture Week, marks a significant departure from the traditional dominance of large garden centres.​


Emergence of a New Generation of Nurseries


A fresh wave of nursery owners is redefining the horticultural landscape. Figures such as Jonny Bruce of The Field Nursery, Henrietta Huntley of Freckles and Flora, and Dean Charlton of Hooton's Walled Nursery are at the forefront of this movement. Their nurseries emphasise ecological principles, offering native and unusual plant varieties, and adopting sustainable practices like peat-free growing and minimal plastic use.


These ventures often operate on affordable or family-owned land, aiming to inspire both young and seasoned gardeners. As Bruce aptly states, "Cheap plants are like cheap food, you get what you pay for."​


Regulatory Adjustments and Their Impact


The introduction of UK plant passports in 2021, replacing the EU system, initially posed challenges for small-scale traders. However, recent clarifications and support from the Animal and Plant Health Agency (APHA) have streamlined the process.


Notably, the creation of the List of Authorised Distance Plant Sellers (LADPS) has provided a platform for compliant businesses, enhancing consumer confidence and promoting biosecurity.​


Challenges Facing Traditional Garden Centres


Traditional garden centres have encountered a mixed start to 2025. According to the Horticultural Trades Association (HTA), overall sales declined by 2% in January compared to the previous year.


Adverse weather conditions, including storms and lower temperatures, contributed to a 12% drop in gardening category sales. However, non-gardening sales and café revenues saw modest increases, indicating a shift in consumer behaviour.​


Consumer Preferences and Market Trends


Modern consumers are increasingly drawn to sustainable and locally-sourced plants. The emphasis on ecological stewardship and education by independent nurseries resonates with environmentally-conscious buyers. This alignment with consumer values positions independent traders favourably in a transforming market.​


Looking Ahead


The adaptability and resilience of independent plant traders suggest a promising future. By embracing regulatory changes and aligning with consumer values, these traders are not only surviving but thriving in a dynamic horticultural landscape.



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