Strawberry availability across Europe is currently limited, as the Dutch, Belgian, and UK seasons draw to a close. The Egyptian season is yet to commence, and this week has seen a handful of US and Australian strawberries appearing on the shelves.
"There are still some UK strawberries from glasshouse and outdoor tunnels, but the recent dull weather has significantly reduced volumes," said Ben Goodchild of Nationwide Produce. "Dutch and Belgian growers also have limited quantities, but Dutch strawberries are currently priced at around £48 per box delivered to the UK. Prices are likely to rise further until we see increased supply from other regions."
Given the high prices, demand may soften somewhat; however, those committed to purchasing strawberries will likely still do so despite the costs.
Looking ahead, the Egyptian season is anticipated to begin around the 18th of November, although Ben predicts that significant volumes may be slightly delayed. "Initially, supply will fall short of meeting demand, but volumes are expected to pick up in time. Morocco has also reduced its strawberry cultivation this year, favouring blueberries and raspberries instead."
Ben also raised concerns regarding the UK's ongoing import quota for Egyptian strawberries, which has not yet been lifted. "Despite supposed negotiations over the past few years, nothing appears to have changed. Once the 6,000,000,000 kg quota is reached, a 10% tariff is imposed on all subsequent strawberry imports from Egypt.
"As demand rises, the quota is being met earlier each season. In the 2022-23 season, it was reached on 24th January, while in the 2023-24 season, it was met by 5th January. With current volumes already limited, the question remains: how soon will it be reached this year?"
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