Ginsters, the famed Cornish pasty producer, is set to launch the ‘Farmonic’ Orchestra, a one-of-a-kind musical event bringing vegetables centre stage in London’s West End for the very first time.
The show, debuting on 3 November at The Other Palace, will celebrate the locally sourced vegetables that are key ingredients in Ginsters' iconic Cornish pasty, entertaining audiences with a mix of West End hits, classical tunes, and pop anthems.
The brand has partnered with the London Vegetable Orchestra, the capital’s only ensemble to create music using instruments made entirely from vegetables. Courgettes, peppers, butternut squash, and carrots will feature in the orchestra’s performance. For the first time, instruments crafted from potatoes and swedes, which—alongside onions—are integral to an authentic Cornish pasty, will also make their debut.
The matinee show will include a special appearance by Merryn, the passionate farmer from Ginsters' ‘Taste the Effort’ TV campaign. Merryn will showcase the dedication and care required to grow the vegetables that make it into Ginsters’ award-winning pasties and, now, onto the West End stage.
To add to the excitement, sea shanty group The Monkeyfists will deliver a toe-tapping vocal performance, and audience members will have the chance to take to the stage themselves and try their hand at playing the potato. Ginsters will also treat guests to its famous Cornish pasties, ensuring no one leaves hungry.
Sarah Babb, spokesperson for Ginsters, said: "We put a lot of effort into making our Cornish pasties and sourcing the best of British produce, so we think they deserve their time in the spotlight to be appreciated like the stars that they are! Our very own passionate farmer, Merryn, will also be there to support her veg on stage. Merryn goes above and beyond to grow only the best vegetables for Ginsters, so it's no surprise her veg also has what it takes to dazzle under the West End lights. We’re so excited to celebrate the effort that goes into creating great quality food in such a unique way and hope that everyone who comes along will enjoy the show, as well as enjoying a taste of our famous Cornish pasties.”
Patrick Johns of the London Vegetable Orchestra expressed his excitement for the event: “Bringing our vegetable instruments to the iconic West End stage is a dream come true. Our musicians have trained at some of the country’s top musical institutions and are ready to showcase their one-of-a-kind talents in this truly unique performance.
Partnering with Ginsters makes it even more special. Inspired by the iconic Cornish pasty, we’re combining the art of music with the love of quality ingredients to celebrate the beauty of fresh vegetables in a way that’s never been done before. It’s not every day you hear a swede or potato play a melody, and we’re thrilled to share this unforgettable experience with the audience.”
Ginsters’ Cornish pasty, which holds Protected Geographical Indication status, is made with locally sourced potatoes, onions, and swedes, along with 100% British beef, and encased in a golden puff pastry. It remains a beloved product across the nation.
Tickets for the ‘Farmonic’ Orchestra are priced at £1.95—the same as a Ginsters Cornish pasty—and are available online. Proceeds from ticket sales will be donated to The Trussell Trust, supporting efforts to combat food poverty across the UK. This is a one-off event, and once tickets are gone, they’re gone!
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